Business: GE Home and Business Solutions
Business Segment: GE Appliances
About Us: At GE Appliances, we are imagination at work. From our 1 billion investment in new products now underway to the development of smart grid technologies that will help consumers manage their electricity use and costs, the GE Appliances teams are dedicated to turning imaginative ideas into leading products and services that solve some of the world's toughest challenges. GE Appliances vision is to be recognized as the leading brand for performance and efficiency, and for a team committed to delivering an outstanding ownership experience. Join us and be part of that journey. You'll find yourself in a welcoming, supportive environment working with a talented team focused on serving the consumer and the environment. Our high:performing, developmental culture will provide you with abundant opportunities to learn, grow and advance within the organization. If you're a motivated problem solver, driven to explore the frontier of innovation, then join GE in creating the next generation of products that will improve the lives of consumers for generations to come.
Posted Position Title: Brand Manager
Career Level: Experienced
Function Segment: Advertising and Brand Marketing
Location: United States
U.S. State, China or Canada Provinces: Kentucky
Relocation Assistance: Yes
Role Summary/Purpose: GE is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation.
Essential Responsibilities: : Lead Brand coordination across all appliance product lines. Drive consistent design, appearance and usability within each brand category.: Lead the cross:product execution of the Mission One brand strategy focused on elevating GE, expanding GE Caf, and re:launching Hotpoint.: Work closely with IDO and Consumer Insights to create the next generation of appearances for GE products.: Lead monthly M:Review meetings while continually improving our commercial NPI process and execution.: Understand the business by brand across product lines : consumers, customers, competitors, products, etc.: Work closely with Advertising and Merchandising to align messages across all consumer touch points to the GE Appliance brand promise.: Collaborate with Marketing, PR, and Product Teams to commercialize key NPI's.: Work closely with Ideation Manager to drive key cross:product line research initiatives such as shopping process, style preference, home buyer segmentation, etc.: Meet with key customers to understand their needs and to present the GEA Brand story.: Provide integration across Product Management, Technology and Industrial Design.
Qualifications/Requirements: : BA/BS degree from an accredited university or college.: Minimum 5 years of cross:functional commercial experience (sales, ma