Consumer Research and Ideation Manager Job - Louisville

Job Number:


Business: GE Home and Business Solutions


Business Segment: GE Appliances


About Us:


Posted Position Title: Consumer Research and Ideation Manager


Career Level: Experienced


Function: Marketing


Function Segment: Marketing Operations


Location: United States


U.S. State, China or Canada Provinces: kentucky


City: Louisville


Postal Code:


Relocation Assistance: Yes


Role Summary/Purpose: GE is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation.


Essential Responsibilities:
: Advocate the consumer point of view with appliance product teams to support product strategy and development. Product categories include refrigeration, clothes care, and dishwashing.

: Develop research plans to explore consumer attitudes, behavior and preferences.

: Explore price value trade:offs and consumer messaging response.

: Apply research findings to business strategy and help identify implications.

: Work closely with industrial design, Product Management and Marketing teams to ensure consumer:centric designs, interfaces and features.

: Work with external vendors to design and execute consumer research.

: Supplement understanding with secondary research as appropriate.

: Manage budget, contracts and scheduling.


Qualifications/Requirements:
: BA/BS degree from an accredited university or college.

: Minimum of 5 years of market research experience with familiarity in both qualitative and quantitative methods.

: Some travel required.


Additional Eligibility Qualifications: GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.



Desired Characteristics:
: Master's Degree in marketing, design, design research, social sciences or business.

: Results oriented; ability to deliver on commitments and follow through using strong project management skills.

: Able to communicate concepts and information in impactful ways, both verbally and visually.

: Consumer focused. Desire to understand consumer requirements, and strength of personality to ensure that those requirements are met in the delivered product.

: Flexible and enthusiastic, willing to adapt as needed in a fast paced environment.

: Self:starter, able to work independently and in a team setting