Business: GE Home and Business Solutions
Business Segment: GE Appliances
Posted Position Title: Consumer Research and Ideation Manager
Career Level: Experienced
Function Segment: Marketing Operations
Location: United States
U.S. State, China or Canada Provinces: Kentucky
Relocation Assistance: Yes
Role Summary/Purpose: GE is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation.
: Advocate the consumer point of view with appliance product teams to support product strategy and development. Product categories include refrigeration, clothes care, and dishwashing.
: Develop research plans to explore consumer attitudes, behavior and preferences.
: Explore price value trade:offs and consumer messaging response.
: Apply research findings to business strategy and help identify implications.
: Work closely with Industrial Design, Product Management and Marketing teams to ensure consumer:centric designs, interfaces and features.
: Work with external vendors to design and execute consumer research.
: Supplement understanding with secondary research as appropriate.
: Manage budget, contracts and scheduling.
: BA/BS degree from an accredited university or college.
: Minimum of 5 years of market research experience with familiarity in both qualitative and quantitative methods.
: Some travel required.
Additional Eligibility Qualifications: GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
: Master's Degree in marketing, design, design research, social sciences or business.
: Results oriented; ability to deliver on commitments and follow through using strong project management skills.
: Able to communicate concepts and information in impactful ways, both verbally and visually.
: Consumer focused. Desire to understand consumer requirements, and strength of personality to ensure that those requirements are met in the delivered product.
: Flexible and enthusiastic, willing to adapt as needed in a fast paced environment.
: Self:starter, able to work independently and in a team setting